The impact of the German Beach Open Championship in the decision making to innovate the skincare market

It is nothing new that market research is the key factor when it comes to identifying and analyzing consumers’ needs. The industry for market research is centuries old and well-established with a great variety of companies that do everything from A to Z when it comes to collecting valuable answers from consumers. Why is it…

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Taking in the view and reflect – IONIQ’s team workshop

Here are some impressions from our team workshop in beautiful Switzerland with some of IONIQ’s operative team members. Within the last two months our team has gained four new team members. Hence, we decided to take time off from our busy office life. We drove to nearby Klosters being surrounded by nothing but nature to…

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From an idea, a drawing to our first prototype… What’s next?

Sometimes people are so caught up in life that they forget to lean back and reflect. Today we do so! Looking back at how our idea came to life, to find a solution to protect people better from sunburn and now becoming a skin care company sounds quite ambitious, but we are on the right…

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