Make it easy – An exciting endeavor developing highly innovative technology

“It’s not a faith in technology. It’s faith in people.” With these words Steve Jobs brought Apples success in generating the consumers’ technology hunger to the point. To identify the accepted skincare application technology of tomorrow without being on the market yet, we had exactly the same challenge at IONIQ: To manage the conflict of…

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The impact of the German Beach Open Championship in the decision making to innovate the skincare market

It is nothing new that market research is the key factor when it comes to identifying and analyzing consumers’ needs. The industry for market research is centuries old and well-established with a great variety of companies that do everything from A to Z when it comes to collecting valuable answers from consumers. Why is it…

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