Which (natural) ingredients does your skin need after 30?

It is a well-known fact that your skin changes when you turn 30. This means that it’s time to update your daily skincare routine. There are many products on the market especially developed for aging skin, but if you prefer to stay free from chemicals you don’t know very well, there are many natural alternatives.…

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5 ways to feel good in your body

Every day, countless people feel judged by others and by society, some to the point that they develop eating disorders or even avoid going out in public – all because of the way they look. Things are changing for the better, though. The body positivity movement of today started in the early 2010s and has…

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The perfect skin routine after 30

Your skin doesn’t dramatically change its appearance once you turn 30, but every day it matures just like the rest of your body. To be able to enjoy this natural process, we put together an easy step-by-step skincare routine you can follow to keep looking attractive and beautiful in your 30s. The differences that start…

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Which one is better: lotion, serum or cream after shower?

The choice of the right type of bodycare product to apply on your skin has been a running dilemma for quite some time. Some vouch for the wonders of serums, other for moisturisers or after shower products. Although your personal taste has the last word before the purchase, you should know that different products serve…

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Something new under the sun – the future of sun protection

What is the best solution to safely enjoy the sun? Traditional spray or cream, or is there perhaps a better option? Despite its positive impact on your mood, the sun could also damage your health. Turning the use of sunscreen into a daily habit is an easy way to protect yourself from sunburns, wrinkly skin…

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5 best male bloggers and blogs on bodycare

Only recently, the Beauty Community has discovered a new field of interest: Male beauty and beauty bloggers. You can follow them on YouTube and Instagram and they often write on their own websites to instruct the whole spectrum of people on make-up. They not only get to show us their best tricks for perfect foundation…

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7 most common myths of sun protection

Common knowledge has led to us to take for granted many of the sun’s risks. Many of them are nothing but myths, though. We’ll debunk them for you. 1. I need to soak up some vitamin D, so I’m not going to use sunscreen In Victoria, 11 minutes is the time it takes for you…

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Make it easy – An exciting endeavor developing highly innovative technology

“It’s not a faith in technology. It’s faith in people.” With these words Steve Jobs brought Apples success in generating the consumers’ technology hunger to the point. To identify the accepted skincare application technology of tomorrow without being on the market yet, we had exactly the same challenge at IONIQ: To manage the conflict of…

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The impact of the German Beach Open Championship in the decision making to innovate the skincare market

It is nothing new that market research is the key factor when it comes to identifying and analyzing consumers’ needs. The industry for market research is centuries old and well-established with a great variety of companies that do everything from A to Z when it comes to collecting valuable answers from consumers. Why is it…

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The Startup Balance – How the Wrong Mindset Destroys Innovation

Working in a startup surely differs from working in a big cooperation. You work on a big idea or vision that most of the time no one else pursued before. There is just no wrong or right in doing what you are doing, especially when working on an idea that has not been worked on…

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